What is Small Business Saturday? This year it’s on 7th December

Small Business Saturday is an annual grassroots campaign which highlights the importance of small, independent businesses.

In 2010, American Express launched the event in the US as a response to the growing dominance of large retail chains and e-commerce giants.

The first Small Business Saturday UK took place three years later – in 2013.

The event is also seen as a reaction to Black Friday and Cyber Monday, which are dominated by the big names in retail.

The campaign encourages shoppers to “shop local” and support small firms within the community.

Over the years, the event has gained worldwide recognition and has become an important date in the retail calendar – wedged between

It is backed by all the major UK political parties and business organisations, such as the FSB.

When is Small Business Saturday in 2024?

Small Business Saturday is held in the UK on the first Saturday in December each year.

This year’s event takes place on Saturday, December 7th.

This date provides a perfect opportunity to start Christmas shopping while giving back to local business owners who are often the heart of their communities and constantly at threat from supermarkets and online retailers.

Why is Small Business Saturday important?

1. Economic Impact: Small businesses contribute significantly to local economies by creating jobs, paying taxes, and reinvesting in the community. Supporting them during this event ensures these benefits continue to survive (and thrive).
2. Personalised Experiences: Shopping small often has a personal touch, offering unique products and services that larger retailers may not offer.
3. Community Building: Local businesses foster a sense of community and togetherness, making neighbourhoods vibrant and engaging places to live.

How to take part in Small Business Saturday

1. As a Consumer:
   • Explore and shop at local shops in your area.
   • Share your experiences on social media using hashtags like #SmallBusinessSaturday or #ShopSmall to encourage others.
   • Leave positive reviews for your favourite small businesses.
2. As a Small Business Owner:
   • Offer special promotions or discounts to attract new customers.
   • Work with other local businesses for joint marketing efforts.
   • Use free marketing tools like those provided by the Small Business Saturday UK Campaign or Shop Small (American Exress).

Find out more

Here are some helpful links to learn more about Small Business Saturday and how to get involved:

• Small Business Saturday UK: https://smallbusinesssaturdayuk.com/
• Local Initiatives and Events in the UK: Check your council or chamber of commerce for specific events in your area.